Digital Marketing Manager - Bolingbrook, IL in Bolingbrook, IL at ATI Physical Therapy

Date Posted: 11/3/2019

Job Snapshot

Job Description

Digital Marketing Manager

At ATI our marketing transformation is just getting started, building a strong digital and data footprint, leveraging our network, our clinicians and our unmatched clinical expertise to provide an industry leading Customer Experience. We help people get back to the things that matter most to them - golf with friends, back on the field after a sports injury, recovery after joint replacement surgery, keeping up with the grand kids or returning to work. Important things that help drive quality of life. What we do for patients matters. Be part of the team leading the charge! You will be part of a core strategic growth initiative behind increased investment in marketing to strengthen our brand, communicate our Purpose, increase our outreach directly to consumers and ensure we remain the leaders in Physical Therapy. This position will be responsible for driving an enhanced understanding of impact and building a more agile and quick cycle optimization approach to our media (primarily digital) investment. This includes search (majority of current spend), display, video and social. This person will work with our outside agency and internal teams to better understand the impact of our investment, track to business/profitability impact and work cross-functionally to ensure we achieve or exceed our Return on Ad Spend goals and our lead volume across our markets.

In this role you will:
 - Oversee and partner with our agency to guide paid media investment strategy in search, display, video and social.
• Work in partnership with our website manager to drive effective patient acquisition for ATI.
• Work with agency and website manager to implement and leverage a coordinated search approach (e.g. Content, Paid Search and SEO).
• Develop and implement (in conjunction with our website manager) a learning agenda to crawl/walk/run to best-in-class performance marketing.
• Help define and then own the establishment and tracking of the KPIs for our media investment.

Qualifications

• 5+ years of performance marketing in the digital space.
• Must have experience with localized search, display and social campaigns.
• Previous experience working for or with an agency highly preferred.
• Proven understanding of analytics to drive insights when evaluating creative, ad inventory, keywords platforms, site flow, actions and associated business impact.
• Passion for change and an insatiable curiosity for trying new things while ensuring we stay fact/data based.
• Good communications and strong presence to establish credibility and engender confidence with internal and external partners.
• Focused while flexible – able to pitch in and work across connected initiatives as we grow the team and our capabilities.